In the tradition of promoting value-oriented media content, the Archdiocese of Cebu in cooperation with the University of San Jose-Recoletos, spearheaded the 14th Cebu Archdiocesan Mass Media Awards (CAMMA) at the Cebu Grand Convention Center on August 23.
The 14th CAMMA is a testament to USJ-R’s third year of commitment to the award giving body. “USJ-R has been very committed to CAMMA,” dean of the College of Arts and Sciences and chairman of this year’s CAMMA Dr. Teoddie Dumam-ag, exclaimed.
USJ-R Dean of College of Arts and Sciences Dr. Teoddie B. Dumam-ag presents the various special awards to winning media practitioners.
The active participation of USJ-R prompted the Committee on Social Communications of the CAMMA to include the former as one of the special awardees during the awards night. USJ-R President Rev. Fr. Enrico Peter Silab represented the school and received the special recognition from His Eminence Ricardo Cardinal Vidal, assisted by Fr. Trinidad Silva and Hon. Cerge Remonde. Other awardees were media partners namely: The Cebu Catholic Television Network (CCTN), DYRF AM, and Bag-ong Lungsuranon.
His Emminence Ricardo Cardinal Vidal (left) turns over the plaque of recognition to USJ-R President Rev. Fr. Enrico Peter A. Silab, OAR (right) for the undying commitment of USJ-R to the CAMMA.
This year’s CAMMA is part of Cebu’s celebration of its 75th year as an archdiocese. As such, organizers were challenged to make the event successful. In line with this, selected Masscom students of USJ-R were tapped to maximize their events-related skills and acted as the official production team of the live event.
USJ-R Faculty, Mrs. Ma. Virginia V. Visitacion (right) and Mr. Noel Yu (left) graced the 14th CAMMA as hosts of this year’s awarding ceremony.
Performances from other schools namely University of the Philippines, Saint Theresa’s College, University of San Carlos , Southwestern University and the newly-invited schools like the Benedicto College , University of the Visayas and Cebu State College of Science and Technology were featured during the event.
“This year’s CAMMA has the widest participation among schools offering Masscom and other communication-related programs,” dean Dumam-ag said. These and world acclaimed talents like Refuge, a hip-hop dance group, Ms. Izarzuri Vidal, and the Mandaue Children’s Choir made the entire event colorful.
Driven by its theme which focuses on the intertwined world of using technology and inculcating Christian values to its content, this year’s CAMMA included a new category to its long list of awards. The website category is the newest addition. Other categories are print, advertising, and broadcast.